JACK BOLES PARKING® KEY PRINCIPLES OF SUPERIOR VALET PARKING ATTENDANT GUEST SERVICE

The main objective of our Valet Staff is to provide our customers with the most professional and courteous Front Driveway Service and parking attendant service that is possible.

TREAT EVERY CUSTOMER AS YOU WOULD A SPECIAL GUEST IN YOUR OWN HOME.  It is our strong conviction that “users” of valet parking should not be treated as customers, but rather as a “Special Guest”.

The professional service employee is the one that can: 1) anticipate the needs of the customer;
2) demonstrate a sense of urgency in accommodating the guests’ needs, and 3) always do it with attention to the details of genuine hospitality.  Clear communication with the guests secures their confidence in our professionalism. A sincere smile translates positively to every language and culture in this world.

The most critical requirement of a valet attendant's performance is to function safely.  Requirements regarding safe performance demand safe vehicle operations at all times, extreme caution in opening all doors, and acute caution when running.  The customers' and other employees' personal safety must be of paramount concern.

Always take the time needed to be prepared and thorough.  Do it right the first time!  REMEMBER TO USE THE GUEST NAME EVERY TIME YOU HAVE THE OPPORTUNITY.  However, be sensitive and avoid the guest’s name, if they express that as their preference.

The key to good guest service is focusing on the guests’ needs.  All Valet Staff must take the initiative.  WE MUST ALWAYS MAINTAIN A SHARP AND POSITIVE IMAGE.  Never say “no, or I don’t know”, say “please let me find out for you”. Verbally state to the guests that if there is anything that you can assist them with for them to feel free to contact you, or your team members.

Valet Etiquette in verbal communication, body language, and facial expression needs careful consideration at ALL times.  All valet associates must emphasize this to each other.